BUS-2010 Principles of Marketing
This marketing course covers the basics of how to satisfy consumers' wants and needs through what has been described as both an art and a science of marketing. Specifically, this course focuses on how marketers uncover consumers' wants and needs through marketing research and design strategies that best satisfy target markets.
Prerequisite
Complete BUS-1000, BUS-1001, BUS-1205 or AFC-1001 with minimum grades of D- or better.