BUS-3410 Marketing Research
This experiential-based Marketing course concentrates on creating the ability to complete small marketing research projects from definition of problem through issuance of the report. The course employs both qualitative and quantitative methods of gathering and analyzing data. Becoming educated consumers of marketing research and the ability to interface with marketing research professionals are two elements that are highlighted.
Prerequisite
Complete BUS-2010 with a minimum grade of D- or better.