Overview

Program Description

The School of Business, Media and Writing offers six undergraduate degree programs: a Bachelor of Science (BS) in Accounting, Bachelor of Science in Business Administration with concentrations in Accounting, Data Analytics, Finance, Management, Marketing, Project Management, Social Media Marketing, Sports and Entertainment Management, Supply Chain Management, and Sustainable Practices, Bachelor of Science in Computer Science and Bachelor of Arts (BA) in Communication with a concentration in Radio, Television and Film, Bachelor of Arts in English: Professional Writing and a Bachelor of Arts in Writing.

Students in all undergraduate business programs are eligible to apply for the B.S./M.B.A. 4+1 Program. To be eligible for the M.B.A 4+1, students must have a 3.30 GPA or higher at the end of the first semester of their junior year and earn a “B” or better in the required business prerequisite courses (Principles of Accounting I, Business Statistics, and Economics). It is strongly recommended that students complete an appropriate business internship or have at least one year of prior business work experience. This will be evaluated upon application to the program. Students accepted in this program will be able to take three M.B.A. courses in their senior year, thus significantly accelerating the completion of the M.B.A. degree.

Business students are required to complete all University Core courses such as Communication, STEM Engagement, Social Responsibility in Business, Cultural Understanding in a Global Context, and Creative Expression and Self.

In addition, all business students complete Business Core courses across a breadth of disciplines, including Business Applications, Business Statistics, Business Strategy, and Principles courses in Management, Marketing, Management Information Systems, Finance, and Accounting.

Students in the baccalaureate program in Accounting may choose one of three accounting program alternatives, addressing the demand for accountants in public and private corporations, non-profit organizations, government, small businesses and educational institutions.

The B.S. in Business Administration with an Accounting concentration prepares a student for jobs requiring some accounting knowledge beyond fundamental accounting (16 credits of upper-level accounting courses are required).

The B.S. in Accounting prepares students for accounting jobs, with the potential to sit for the Certified Public Accounting (CPA) Exam with additional course work (24 Credits of upper-level accounting courses are required).

The dual majors in B.S. in Accounting and B.S. in Business Administration with a Finance Concentration prepare students to sit for the Certified Public Accounting (CPA) Exam upon graduation as it meets the American Institute of Certified Public Accountants (AICPA) organizations requirement for 150 completed credits to take the CPA Exam (24 credits of upper-level accounting courses and 16 credits of upper-level finance courses are required).

The dual majors allow motivated students to complete this study within four years, saving time and money. Students do not have to pursue another degree or program to earn the additional required credits to meet the 150 credit requirement. While most of the full-time programs require 16 credits per semester to graduate within four years, the accounting and finance dual major requires 20 credits for many of the semesters. Financial consideration may be given to students that need to complete 20 credits in a semester as a result of this double major.

All Accounting programs prepare students to pursue the Certified Management Accounting (CMA) designation with additional exam preparation study.

The baccalaureate program in Business Administration is designed to provide the student with a background of basic principles of efficient and effective business administration. Concentrations have been designed so that students may choose more than one area of concentration to broaden their business knowledge, if elective credit is available, without adding more courses to their degree. (Some students transferring in may have already used elective credit).

Concentrations in the Business Administration degree are as follows:

The Accounting concentration is designed to prepare students for jobs requiring some accounting knowledge beyond fundamental accounting in public and private corporations, non-profit organizations, government, small business and educational institutions.

The Data Analytics concentration is designed to foster the fundamental technical, analytical, and data-driven decision-making skills that are in high demand by many employers. Students will gain hands-on experience, using industry standard software and programming packages, in concert with a solid theoretical foundation.

The Finance concentration is designed to prepare students for careers in budgeting, financial analysis, loan, and business analysis and investing.

The Management concentration is designed as an integrative interdisciplinary program, preparing students for a range of career positions in business. The program provides the basic skills needed to meet the requirements of most entry‐level, non‐specialist, professional positions.

The Marketing concentration is designed to prepare students for successful careers in the marketing field through exposure to the theory and practice of the application of effective, modern marketing techniques. The program deliberately builds a multi‐disciplinary experience to allow the student to investigate and pursue specific interests.

The Social Media Marketing concentration is designed to prepare students for the changing business environment and the rapidly growing demand for social media marketing skills in the workplace.

The Sports & Entertainment Management concentration teaches the many different aspects of the sports industry with numerous opportunities to experience firsthand what it is like to work in fields such as sales and marketing, operations and sports information.

The Sustainable Practices concentration is designed to prepare students for leadership roles in sustainability by providing students with the skills and knowledge to incorporate the environment into business decision making.

The Business, Media and Writing Department offers its students a Bachelor of Arts degree in Communication with a concentration in Radio, Television and Film and Bachelor of Arts in English: Professional Writing and a Bachelor of Arts in Writing. 

The Communication major offers its students a strong foundation in film and broadcast media.  The list of required courses offers hands-on experience through the radio station WNTI; the University's television studio and non-linear editing suites. Students study media history and regulation and examine media's impact on society.  The program also explores theories and methods in mass media, journalistic ethics, media law and critical study of film.  The Communication program prepares students for a multitude of careers in-broadcast media, film, public relations, and corporate communication.  

BA in Writing

The B.A. in Writing is designed to offer students exposure to multiple different types of writing, including creative writing, journalism, and professional writing.  The B.A. in Writing offers students the chance to specialize in one area while still receiving a broad base in the three types of writing.  Content creation, print and digital formats, and the ability to think and write critically for diverse audiences will all be key components in the courses in the Writing major.   

Additional Programs:

Enactus

Enactus’ name derives from:

Entrepreneurial – Initiating ideas and business solutions with passion and innovation.

Action – The experience of sustainable impact, activated with integrity.

Us – Student, academic and business leaders collaborating to create a better world.

Centenary University is an active member of Enactus, an international, non‐profit educational organization that works with business and higher education to provide University students with entrepreneurial experiences. Enactus team members establish and conduct a variety of student‐powered projects that transfer skills to people in need, changing lives through the positive power of business. While the Centenary Enactus program is conducted under the auspices of the Business Department, students from all disciplines are encouraged to participate. This rewarding activity provides University students valuable real‐world experience and networking opportunities that facilitate the successful start of careers.

Centenary University has a proud past with Enactus (formerly called SIFE) and has received many awards at both the regional and national competitions. We offer the opportunity for students to become a part of this global community, where student, academic, and business leaders are committed to using the power of entrepreneurial action to transform lives and shape a better, more sustainable world.

Sports Management Association

The Sports Management Association (SMA) is a student‐run organization providing students at Centenary University with an interest in Sports Management a channel through which their in‐class University experience can be supplemented with opportunities to further develop as a professional and volunteer in the community. Each year, SMA provides students with numerous opportunities to gain experience in different aspects of the Sport Industry.

Volunteer Income Tax Assistance (VITA)

Accounting students, Business students, and other students with an interest in community service have an opportunity to earn internship credit, learn customer service and personal income tax skills, and make a difference in their local community by being a part of the Volunteer Income Tax Assistance (VITA) program. The VITA program is run in a partnership with the United Way of Northern New Jersey with a focus on assisting low- and moderate-income individuals and families in preparing tax returns and claiming tax credits. Centenary has the only student run VITA organization in the United Way of Northern New Jersey’s portfolio and each year Centenary University students help community members secure thousands of dollars in tax refunds.

#theVIBE TRIBE

#theVIBE TRIBE is a student driven club designed to engage and influence audiences on social media platforms. The TRIBE does this through content and event promotion while utilizing our state-of-the-art social media strategies for on-campus events and raising awareness for classes hosted in #theVIBE: The Social Media Center of Expertise at Centenary University.

MBA 4+1

Undergraduate students may also apply to the 5-year combined BS and MBA program (4+1). In this program, students begin taking graduate courses during their senior year. To be eligible students must have a minimum GPA of 3.3, some work experience, and must have completed and received a B or better in each of the prerequisite courses (Business Statistics, Accounting and Economics). Students are encouraged to meet with their advisor regularly to discuss eligibility. During the student’s junior year, they must apply for the program within the Business Department and then they must apply with the office of Graduate Admissions during their Senior year.

In addition to the remaining undergraduate courses required in the senior year, students take the following MBA courses:

GBA-505 Business Communication

GBA-510 Managerial Economics

GBA-530 Management information Systems

Students taking MBA courses through the 4+1 program may not take graduate courses beyond these three courses until their undergraduate degree has been completed. 

Senior Year

Fall

Spring

Fifth year (MBA year)

Summer 1

Summer 2

Fall

Spring

Note: The Business Administration Minor is designed for non‐business majors with a minimum GPA of 2.0. To successfully complete the minor, students must complete all of the required courses with a grade point average of 2.000 or better.

Minors:

Business Administration: Data Analytics

Business Administration: Management

And one of the following courses:

Business Administration: Marketing

And two of the following courses:

Social Media Marketing

Sports and Entertainment

And two of the folowing

Sustainable Practices

Certificates are also available in Accounting, Data Analytics, Social Media Marketing and Sustainable Practices