BS in Business Administration: Concentration Marketing - Curriculum Requirements

BS Business Administration: Concentration Marketing Degree Audit

B.S. in Business Administration: Marketing
University Core Requirements (40 Credits)
Academic Foundations (8 credits)
[Dept]		1105	Broad, Enduring Interest		4CR.
BUS		1205	Nature of Work*		2CR.
LAS		1305	Wellness		2CR.
Communications (12 credits)
WRI		1001 or 1002	Comp. & Rhet. I or Comp. & Rhet. II		4CR.
WRI		1002 or 2012	Comp. & Rhet. II or Advanced Comp.		4CR
COM		2001	Public Speaking		4CR
STEM Engagement (8 credits)
MTH		1501	Statistics I		4CR
			STEM		4CR
Culture & Society (12 credits)
BUS		1050	Social Resp. in Bus. (Comm. Resp.)		4CR
			Cultural Understanding in a Global Context		4CR
			Creative Expression & Self		4CR
Major (70 Credits)
Business Admin. Core (46 Credits)
ACC	2101			Prin. Of Accounting I	4CR
ACC	2102			Prin. Of Accounting II	4CR
BUS	1000 or 1205*			Intro. to Business or Nature of Work	2CR	See Acad. Found.
BUS	1005			Business Applications	2CR
BUS	1010			Prin. Of Management	4CR
BUS	1050			Social Resp in Bus	4CR	See Cult. Understanding
BUS	1502			Business Statistics	4CR
BUS	2010			Prin. Of. Marketing	4CR
BUS	2020			Mgmt. Info. Systems	4CR
BUS	2030			Prin. Of Finance	4CR
BUS	3010			Business Law	4CR
BUS	3030			Organizational Behavior	4CR
BUS	4010			Business Strategy	4CR
ECO	1001			Economics	4CR
Marketing Concentration (12 Credits)
BUS	4410			Sales & Sales Management	4CR
BUS	4420			Advertising Mgmt. & IMC	4CR
				Marketing Elective	4CR
Choose from: BUS3410-Mktg. Research (4cr), or DAT4000-Data Analysis & Visual (4cr), or BOTH DAT 2001-Intro R and DAT 3000-Database Mgt (both 2cr)., or MTH 4300- Applied Regression Model (4cr)
Business Electives (12 Credits)
					4CR
					4CR
					4CR
General Electives (10 Credits)
					4CR
					4CR
					2CR

Total number of credits: 120

Notes:

1. minimum of 120 credit hours.
2. Minimum of 30 credits must be taken at Centenary University.
3. All graduates must have a minimum cumulative grade point average of 2.0 or above.
4. All graduates must have a minimum of 2.0 GPA in their major(s).
5. Courses that are special topic listed in the title, typically ending with a 99, are repeatable. Courses are counted multiple times and do not replace grades of the previous special topic course.
6. Credits can only be shared between the core and the major or core and minor requirements. Shared credits within the core requirements is not allowed.
7. BUS1000 is taken by transfer students in lieu of BUS 1203 Nature of Work. BUS1000 may be waived if the transfer student has transferred in advanced business courses. A suitable course may then be substituted for this core requirement.
8. If student does not qualify for MTH1501, Quantitative Literacy should be completed as a prerequisite for MTH 1501.
9. If student does not qualify for MTH1501 in first semester, BUS1005 should be deferred to the Spring semester.

 

 

 

BS-Business-Administration-Marketing-Recommended-Four-Year-Sequence

Centenary University B.S. in Business Administration: Marketing Recommended Four Year Sequence 2023-2024
YEAR 1 (Fall)
Course #	Title	Credits	Completed
BUS 1005	Business Applications	2
BUS 1205	Nature of Work	2
LAS 1305	Wellness	2
[Dept] 1105	Broad Enduring Interest	4
MTH 1501	Statistics I (STEM)	4
WRI 1001/1002	Comp. & Rhet. I or Comp. Rhet. II	4
YEAR 1 (Spring)
Course #	Title	Credits	Completed
BUS 1010	Principles of Management	4
BUS 1050	Social Responsibility of Business (Culture & Soc.)	4
ECO 1001	Economics	4
BUS 1502	Business Statistics	4
YEAR 2 (FALL)
ACC 2101	Principles of Accounting I	4
BUS 2010	Principles of Marketing	4
COM 2001	Public Speaking	4
Culture & Soc.	Cultural Understanding in a Global Context	4
YEAR 2 (Spring)
ACC 2102	Principles of Accounting II	4
BUS 2020	Management Information Systems	4
BUS 2030	Principles of Finance	4
WRI 1002/2012	Comp. & Rhet. II or Advanced Composition	4
YEAR 3 (FALL)
BUS 3010	Business Law	4
Culture & Soc.	Creative Expression & Self	4
Mktg. Conc.	Marketing Elective (See Degree Audit Worksheet)	4
STEM	STEM Engagement	4
YEAR 3 (Spring)
BUS 3030	Organizational Behavior	4
Elective	Elective (Business)	4
Elective	Elective (Business)	4
Elective	Elective	2
YEAR 4 (Fall)
BUS 4410	Sales & Sales Management	4
Elective	Elective (Business)	4
Elective	Elective	4
YEAR 4 (Spring)
BUS 4010	Business Strategy	4
BUS 4420	Advertising Management & Integrated Marketing Comm.	4
Elective	Elective	4
	Total Credits	120

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1. If student does not qualify for MTH1501, Quantitative Literacy should be completed as a pre-requisite for MTH1501.
2. If student does not qualify for MTH1501 in first semester, BUS1005 should be deferred until College Math is completed.