GBA-670 Problems in Marketing
This course involves the investigation, analysis, and discussion of selected emerging problems relevant to strategic marketing decision-making in dynamic markets and environments. Through analysis of past marketing mistakes and lost opportunities, insight is provided for strategic marketing planning.
Prerequisite
Complete GBA-500, GBA-505, GBA-510, GBA-520, GBA-530, GBA-550, and GBA-560 with minimum grades of B.