GBA-671 International Marketing Management
This course examines the marketing problems and opportunities arising from various degrees of foreign involvement (exports, licensing, foreign subsidiaries). Subjects include marketing research, product planning and development, pricing, promotion, distribution, and organization for international marketing, with emphasis on the management response to parameters that differ from those in domestic marketing, i.e., international economic factors, foreign cultures, nationalism and government influences, and economic development.
Prerequisite
Complete GBA-500, GBA-505, GBA-510, GBA-520, GBA-530, GBA-550, and GBA-560 with minimum grades of B. Must be completed prior to taking this course.